Suntory doesn't even bother selling happōshu (low-malt beer), so the
battle took place among Asahi, Kirin and Sapporo. Ranking was pretty
easy: Watery, more watery and most watery. No wonder the happōshu
market is so small in terms of products. Since happōshu and some new
genre (low-malt beer/spirits mix) taste almost the same, I'm pretty sure
people who want to save money on beer would rather buy the cheaper new genre than
happōshu which is priced between real beer and new genre. As an interesting side note,
while Kirin's Tanrei is sold almost everywhere, you really have to keep
your eyes open to find the other two.
Ranking by Miki
1. Asahi
2. Sapporo
3. Kirin
Ranking by me
1. Asahi
2. Kirin
3. Sapporo
No comments:
Post a Comment